ORM Blog - TheBestReputation

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Reputation Management for Doctors: 7-Step Playbook

When a doctor's name is typed into Google, the patient usually isn't just checking one review. They're scanning the practice website, review platforms, directory profiles, news results, social media, and increasingly AI-generated summaries before they ever call. Reputation management for doctors is the ongoing work of auditing, correcting, protecting, and strengthening that public search presence, […]

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Client Success Metrics for Reputation and PR Programs

Client success metrics for reputation and PR programs start with a hard truth: activity is not proof. Net revenue retention is the cleanest historical proof that customer success can drive growth, not just reduce damage. Gainsight's glossary says best-in-class companies are greater than 100% and ideally greater than 110% on NRR, which means existing customers […]

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Content Approval Process: A Guide to Safe Publishing

Organizations frequently receive the same advice regarding the content approval process: add more reviewers, add more checkpoints, add more insurance. That advice sounds safe, but in practice it often creates the very failure it tries to prevent, because approval creep turns governance into drag. When content is reputation-sensitive, the goal isn’t to collect more opinions. […]

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Fake Review Detection: Key Strategies for 2026

Fake review detection isn’t a hygiene task anymore. On popular UK e-commerce platforms, an estimated 11% to 15% of reviews in consumer electronics, home and kitchen, and sports and outdoors were fake, and government-backed research concluded that at least 10% of all product reviews on third-party e-commerce platforms are likely fake too, with subtle deception […]

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Managing Corporate Reputation: What the Data Says in 2026

Managing corporate reputation used to sit mostly with the communications department, treated as a matter of press coverage and public statements. That framing is outdated. Recent research has put a hard number on what reputation is actually worth to a company’s balance sheet, and the figure is large enough that managing corporate reputation now belongs […]

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Local SEO Ranking: Master GBP & Local Search

A customer is standing outside your door in the only way that matters now, on a phone screen. They've searched for help nearby, glanced at the map results, skimmed a few reviews, and decided in seconds who looks trustworthy enough to call. If your business doesn't show up cleanly in that moment, the lead doesn't […]

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Incident Response Playbook: Protect Your Brand in 2026

Your CEO is in a meeting, your comms lead is staring at a search results page, and a negative story just jumped from one complaint thread to page one. Legal wants to slow down, sales wants a response, and someone in operations is already asking whether the customer records are safe. That's the moment an […]

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How to Delete a Bad Yelp Review in 2026

You're staring at a one-star Yelp review that feels wrong, maybe even malicious, and your first instinct is simple: make it disappear. That reaction is normal. The problem is that Yelp doesn't give business owners a magic delete button, so knowing how to delete a bad Yelp review really means figuring out whether the review […]

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7 Solutions for Monitoring Reputation Risk Before It Costs You 

One single review that has gone unanswered, a viral complaint made by a customer, or even just an out-of-context screenshot is enough to bring down a brand in no time. This is the reputation risk of the year 2026 – fast, public, and not really patient. Boards have taken notice. According to WTW’s 2026 Global […]

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