Crisis Management For a Pharmaceutical Company
Project Details
- Digital Strategy, Search Engine Optimization
- July. 2025 – Ongoing
- $60,000 to $250,000
“They understood that a traditional PR response would have made things worse. Their approach was smarter than that.”
Project Summary
The company encountered a serious reputation crisis when negative search results began appearing due to a legal dispute over one of its flagship products. Competing companies seized the opportunity to fuel an online misinformation campaign, spreading damaging claims about the product’s safety and the company’s commitment to regulatory compliance. The negative content was strategically placed on high-traffic health and business news sites and frequently dominated the top results in Google searches. Prominent articles from national and local media outlets began appearing at the top of results for the company’s name, discouraging prospective customers and investors alike.
The Results
Within six months, the company’s online reputation significantly improved. Negative articles that once dominated the first page of Google were pushed down, with positive content and trusted third-party testimonials ranking prominently in their place. The company regained its footing with investors and customers, seeing a steady return to normal levels of engagement and new client interest. Related search terms for the business and its subsidiaries were cleaned up, containing what had been a spreading problem. The case demonstrated how a strategic, multi-faceted approach to online reputation management can help publicly traded companies restore trust and maintain stability amid high-profile challenges.
Why did you select TheBestReputation over others?
- Referred to us
- Good value for cost
- Company understood our industry
- Proven results in crisis situations
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Their team operated on a consistent monthly cadence and never missed a publishing deadline. When our legal team needed to review content before placement, they built that step into the workflow without slowing the campaign down.
What was your primary form of communication with TheBestReputation?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
They recognized immediately that pitching journalists during an active news cycle would backfire and built a placement strategy around that reality. That level of judgment is rare.
Are there any areas for improvement or something TheBestReputation could have done differently?
Nothing significant. Early reporting could have included more granular keyword data, which they added as soon as we asked.
- Dave L.CEO & Co-Founder.
- Pharmaceutical brand
- Davenport, Iowa