Reputation, defended
in search and AI
We help companies, executives, and brands control what the internet says about them, across Google and the AI engines that now answer for them. Award winning, US based, and built for measurable results.
To give every business and individual real control over how they are seen online, across search and AI, with strategy built by people, not templates.
Reputation is no longer just what ranks on Google. It is what a hiring manager reads, what an investor finds, and what an AI assistant repeats when someone asks about you. Our job is to make sure that story is accurate, current, and working in your favor, on every surface where decisions get made.
Built to fix what other firms only manage
TheBestReputation was founded in 2017 on a simple idea: online reputation work should be strategic, transparent, and led by senior people who actually answer the phone. What began as a small team in Williamsburg, Virginia has grown into one of the fastest growing reputation firms in the country, ranked No. 201 on the 2025 Inc. 5000.
Today, under CEO Chris Hinman, we protect companies, executives, and public figures across search engines and the AI systems that increasingly shape first impressions. Our work spans content removal, suppression, digital PR, and AI visibility, always with a removal first mindset and a fixed, transparent scope.
Meet the people behind your results
Every engagement is led by a senior, US based strategist. These are the people who guide the work.
Executive Team Members
Chris Hinman Chief Executive Officer
Meet Chris Hinman, our Chief Executive Officer (CEO) at TheBestReputation. With a diverse background in reputation management, Hinman leads our team in delivering innovative solutions for individuals and businesses. With an MBA in Marketing and Entrepreneurship and experience in ORM, Chris has successfully helped clients overcome reputation challenges and seize opportunities.
Casi Hinman Partner
Meet Casi Hinman, a trailblazing leader in online reputation management. Casi is an entrepreneur committed to helping individuals and businesses navigate the digital landscape. With a wealth of experience ranging from ORM, privacy solutions, and SEO, she founded TheBestReputation to empower clients with transparent, authentic, and effective online reputation solutions.
Rida Kamal Chief Client & Portfolio Officer
Meet Rida Kamal, the operational force behind TheBestReputation and our Chief Client & Portfolio Officer (CCPO). With a background in online reputation management, SEO, and SaaS, Rida oversees client success end-to-end, ensuring every campaign stays strategic, accountable, and results-focused. He champions clarity, efficiency, and high standards across the portfolio, helping teams execute smoothly while keeping client satisfaction at the center of every decision.
Margery Hinman Chief Strategy Officer
Margery Hinman serves as Chief Strategy Officer at TheBestReputation, where she helps shape the big-picture direction behind our reputation, SEO, and visibility campaigns. She focuses on aligning each client’s goals with a clear, measurable plan, connecting strategy across search results, content, media opportunities, and brand trust signals.
Tim Chachibaia Director of Growth
Meet Tim Chachibaia – Director of Growth at TheBestReputation, where he leads performance marketing, SEO, and content strategy to fuel client acquisition and brand expansion. With a sharp eye for creative execution and a data-driven mindset, Tim builds scalable growth systems that blend storytelling with measurable results.
Rory Connolly Director of Operations
Meet Rory Connolly, Director of operations at TheBestReputation. Connolly is a seasoned reputation management strategist with a keen understanding of business development and operations. Rory helps businesses and individuals navigate the ever-evolving online world, crafting proactive strategies to build trust and mitigate potential reputational risks.
Ryan Sherman Jr. Executive Director
Ryan Sherman Jr. is an Executive Director at TheBestReputation, focused on helping individuals and businesses strengthen trust online through practical reputation strategy and execution. He brings a strong background in reputation management, customer-facing leadership, and growth-oriented digital marketing
Christian Stoneman Vice President of Business Development
Christian Stoneman serves as Vice President of Business Development at TheBestReputation, leading sales strategy and helping clients find the right online reputation solutions for their needs. He brings deep ORM sales leadership experience, including years of team management and decades in B2B/B2C, relationship-driven sales
Dianna Grant Reputation Management Expert
Meet Dianna Grant, a seasoned reputation management expert helping individuals and businesses navigate the digital landscape. She is a results-oriented manager with a proven track record in the call center industry. Her expertise spans staffing and recruiting, reporting and analysis, workforce management, and customer service management. Grant is proficient in data entry, sales, and Microsoft Office Suite. She holds a degree from ECPI University.
Katherine Renison Operations Strategist
Katherine Renison is an Operations Strategist who supports the team by helping streamline processes and improve day-to-day efficiency across the organization. With seasoned operations experience, she brings a practical, solutions-focused approach to optimizing workflows, strengthening internal coordination, and ensuring the operations team runs smoothly as the company continues to grow.
Morgan Gallagher Growth and Operations Assistant
Morgan Gallagher is a Growth and Operations Assistant who supports both the Director of Growth and the Director of Operations in keeping key initiatives moving forward. She helps coordinate tasks across teams, ensures alignment on priorities, and plays an active role in maintaining the company’s social media presence. With a detail-oriented and organized approach, Morgan contributes to smoother execution across both growth and operations functions.
Our core values
The principles that shape every campaign, report, and client relationship.
Removal first
We pursue permanent deletion and de-indexing before suppression, because content that is gone cannot come back.
Confidentiality
Every engagement is private. We sign mutual NDAs on request and never name a client without written permission.
Senior ownership
The strategist you meet is the one running your program. US based, with no offshore account queues.
Transparency
Fixed scope, clear reporting, and one honest quote. No open ended retainers or hourly surprises.
Built for AI search
We track how ChatGPT, Gemini, Claude, and Perplexity describe you, not just where you rank on Google.
Results over volume
We measure success by retention and outcomes, not by how many logos we can list on a page.
A service model built to earn your stay
Transparent, flexible pricing
In a crowded market, your service model is what sets you apart. Every client gets custom pricing based on their specific deliverables, and every contract is cancel anytime. That keeps us motivated to deliver every single month, because clients stay because they want to, not because they are locked in.
A hybrid execution model
Our core services are handled in-house, and we keep expanding that internal capability because in-house execution delivers better quality and efficiency. We have also built strong partnerships with experienced vendors and specialists, so we can take on even the most complex challenges. It is about knowing when to bring in the right expertise for the best outcome.
Built for any industry
We serve a wide range of industries and clients, with no single sector we are limited to. Businesses often benefit most, since their reputational challenges tend to be more complex and layered. For individuals we take a targeted approach; for companies, a broader multi-channel effort. The fundamentals stay the same, and we tailor the execution to fit.
Team quotes
Do not confuse confidence with clarity. Your job is not to sound certain. Your job is to build a plan, communicate it, and execute with consistency.
Your presence is valuable, your work is crucial, but you have built something that does not fall apart the moment you step away.
Award winning, and rated by real clients
Let’s protect what you have built
Tell us what you are dealing with. A senior strategist will review your situation and respond within one business hour, Monday through Friday. Confidential, with NDA available on request.