Other firms ran the same playbook and failed. Our plan put positive coverage in major publications and at the top of search.
A Los Angeles staffing company came to us by referral with negative and inaccurate media shaping how it was seen. We built a clear plan, wrote articles that major publications actually ran, and pushed that positive coverage to the top of the rankings, where it has held consistently.
- Client
- Staffing company, Los Angeles
- Services
- PR and reputation management
- Engagement
- Jan 2024 to present
- Investment
- $10K to $50K
The approach that worked
Four steps, described by the client himself- Step 1A clear planStrategy built around the company’s image and the coverage that needed to change.
- Step 2Great articlesPositive, accurate stories about the company, written by TBR.
- Step 3PublishedPlaced in major publications, not just posted.
- Step 4Top rankingsPositive coverage rises to the top of search, and stays there.
“They come up with a clear plan, they actually write great articles which get published and gain top rankings. No one else was able to do this.” President, staffing company
The outcome
The measurable results, as the client reported them.
Why a different path mattered
The client chose TBR because “they clearly had a path that worked and was different than the others who all do the same and fail.”
The usual approach
- Every firm runs the same generic playbook
- Content gets produced but never lands in real publications
- Negative and inaccurate media stays where it is
The TBR approach
- A clear plan tailored to this company
- Articles strong enough to get published in major outlets
- Positive coverage ranked to the top of search, consistently
In the client’s words
From the company’s president, reflecting on the engagement.
Why did you choose TheBestReputation?
“They clearly had a path that worked and was different than the others.”
How was project management?
“The team is great. The person assigned as the lead to my account was very communicative, detailed, delivered on time and as promised.”
Communication: virtual meetingsWhat was most impressive?
“They actually write great articles which get published and gain top rankings. No one else was able to do this. And very cost effective.”
Anything they could have done differently?
“Nothing.”
“TheBestReputation is clearly the best and delivers as promised.” President, staffing company, Los Angeles
Why it worked
Negative and inaccurate coverage doesn’t disappear because a firm promises it will. It gets outranked by something better. By writing stories strong enough for major publications to run, then ranking them, TBR gave searchers an accurate picture of the company, and kept it there.
Tired of firms that all do the same thing?
We’ll show you the plan we’d use to change what people find about your company.