One article was costing a wealth firm its investor pipeline. Twelve months later, it’s off Page 1 and reviews sit at 4.8.
A high-performing wealth management firm was preparing to court some of the world’s largest private equity firms and family offices. Negative press ranking at the top of Google was undercutting investor interest and slowing new client growth. The firm had never invested in protecting its reputation before.
- Client
- Wealth management firm
- Serves
- Institutional investors and HNW individuals
- Engagement
- Jan 2025 to Jan 2026
- Investment
- $50K to $150K
What investors found when they searched the firm
Actual search results from campaign reporting, identifying details redacted
Results in under twelve months
Every negative article that mattered either dropped out of view or disappeared entirely, while the firm’s review profile recovered.
Where each negative result ended up
Most searchers never click past Page 1, and almost none reach Page 4.
Google position, start vs. end of campaign
Further right means fewer people ever see it.
Review rating
Average star rating across the firm’s review profile.
How we got there
Four workstreams ran in parallel, with priorities shifting toward whatever was hurting investor conversations most.
Monthly editorial placements
New, credible articles about the firm published on schedule every month, several of which now rank in the top 20.
Publisher outreach and removal
Direct work with one outlet led to an article being removed from Google entirely, an outcome the firm had been told was impossible.
Search suppression
SEO support for every new asset pushed the remaining negative coverage down, including a Page 2 article that fell to Page 4.
Review profile recovery
Rebuilding the firm’s review presence took its rating from 3.3 to 4.8, so the first number prospects see now works in its favor.
In the client’s words
From the firm’s marketing director, reflecting on the engagement.
Why did you choose TheBestReputation?
How was project management?
“Monthly placements arrived on schedule for the full engagement. When we raised concerns about a specific article that was hurting us with institutional investors, they reprioritized and had it pushed down within weeks.”
Communication: virtual meetings, email and messagingWhat was most impressive?
“The publisher relationship work. They got one article removed entirely by working directly with the outlet, which we had been told by others was impossible.”
Anything they could have done differently?
“None that come to mind. The process was smooth from onboarding through results.”
“Our review score went from 3.3 to 4.8 and the article that was burying us is gone from the first page. The numbers speak for themselves.” Marketing Director, wealth management firm, United States
Why it worked
Suppression, removal and review recovery were run together instead of one at a time. Removal took the worst content off the table, new placements filled Page 1 with credible coverage, and a 4.8 rating gave prospects a reason to trust what they found. The firm’s reputation is now stronger than before the negative coverage appeared.
Is negative press slowing your firm’s growth?
We’ll review what investors and clients see when they search you, and what it would take to change it.