Reputation Management for Wealth Management Firm
Project Details
- Reputation Management
- January. 2025 – January, 2026
- $50,000 to $150,000
“Our review score went from 3.3 to 4.8 and the article that was burying us is gone from the first page. The numbers speak for themselves.”
Project Summary
The firm primarily attracts capital from institutional investors and high-net-worth individuals, and the visibility of negative content ranking prominently on Google directly impacted investor interest in its latest financial offerings. The firm had an impressive track record of consistent growth, delivering annual investment returns ranging from 10 to 17 percent, and was poised to scale, aiming to attract participation from some of the world’s largest private equity firms and family offices. The high-ranking negative press became a significant obstacle to those growth targets, and the firm saw a substantial decrease in new clients. Until this point, the firm had never invested in protecting its most valuable asset, its reputation.
The Results
In less than twelve months, TheBestReputation transformed the firm’s online reputation and established a foundation for maintaining the improvements over time. The previously top-ranking negative article on Google was pushed off the first 10 results. Another article, originally ranking #11 on Page 2, now appears as far back as #34 on Page 4. One article was removed from Google entirely through direct work with the publisher. Numerous articles created by the TBR team now rank among the top 20 search results. The firm also saw major improvement in its review profile, rising quickly from a 3.3 to a 4.8. Its reputation is now stronger than before the attack, positioning the firm confidently for future growth.
Why did you select TheBestReputation over others?
- Pricing fit our budget
- Good value for cost
- Track record with financial services clients
- They explained the strategy in plain terms
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Monthly placements arrived on schedule for the full engagement. When we raised concerns about a specific article that was hurting us with institutional investors, they reprioritized and had it pushed down within weeks.
What was your primary form of communication with TheBestReputation?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
The publisher relationship work. They got one article removed entirely by working directly with the outlet, which we had been told by others was impossible.
Are there any areas for improvement or something TheBestReputation could have done differently?
None that come to mind. The process was smooth from onboarding through results.
Project Feedback
The team executed across four fronts. Reputation-focused content creation produced factual and positive material, including press releases, product safety profiles and corporate responsibility reports, published monthly on health industry sites, business publications and reputable medical journals. SEO and link building optimized each newly published asset with targeted keywords related to the company and its products, with quality backlinks bolstering visibility and pushing down the negative articles. Key opinion leader engagement drew on relationships with respected health professionals and industry influencers to publish testimonials and third-party articles emphasizing the company’s dedication to safe, effective healthcare solutions. A targeted social media campaign addressed public concerns directly through regular updates, Q&A sessions and live video briefings with consumers and shareholders. In parallel, the team created profile sites and optimized existing social pages to build an organic backlinking network, and flagged keywords that were generating negative related search results.
- Thomas G.Marketing Director
- Wealth Management
- United States