SEO Services for Real Estate Consultancy - TheBestReputation

Ranked No. 201 on the Inc. 5000 List

SEO for a boutique real estate firm

Paid ads were getting expensive. Now organic search brings in twice the traffic.

Harwil Real Estate, a boutique real estate consulting, sales and marketing firm, wanted to stop depending on paid ads for visibility. We built and run its SEO strategy. It took patience, but rankings improved dramatically over the months and organic traffic now consistently doubles paid.

Client
Harwil Real Estate
Location
Huntington Beach, California
Engagement
May 2024 to present
Investment
$10K to $50K
Online searchHow Harwil found TheBestReputation
2 to 5 specialistsTBR team members assigned to the account
OngoingStrategy and execution since May 2024
2:1 Organic visitors for every paid visitor, and that ratio has held as traffic keeps growing.
Organic search, no cost per clickPaid ads

What changed

The client’s own words: “a constant increase of organic traffic doubling our paid traffic.”

2×Organic traffic compared with paid traffic
ConstantMonth-over-month growth in organic visitors
DramaticImprovement in search rankings over the engagement
5.0Client rating across quality, schedule, cost and referral

Why organic traffic matters more than it looks

With paid ad costs running high, every organic visit is one the firm doesn’t have to buy.

Paid search on its own

  1. Every click has a price, and in real estate that price is high
  2. Traffic stops the day the budget stops
  3. Visibility has to be bought again every month
Now one third of search traffic

Organic search, built by TBR

  1. No cost per click once pages rank
  2. Rankings compound, so each month builds on the last
  3. Visibility the firm owns instead of rents
Now two thirds of search traffic

SEO rewards patience

The client put it plainly: “It took some time and patience, but since then our rankings have dramatically improved over the months.”

  1. May 2024Engagement beginsTBR takes on SEO strategy and execution.
  2. Early monthsBuild the foundationStrategy tailored to what makes a boutique firm different.
  3. Over the monthsRankings climbSearch positions improve dramatically as the work compounds.
  4. ResultOrganic doubles paidOrganic traffic overtakes paid and keeps growing.
  5. TodayOngoingContinued work to keep rankings and traffic rising.

In the client’s words

From Harwil Real Estate’s principal broker, reflecting on the engagement.

Why did you choose TheBestReputation?

Pricing fit our budgetGreat culture fit Good value for costCompany values aligned

How was project management?

“They were really good in terms of project management, fully organized at every stage. Response towards our requirement was quite good; they listened to that and made the changes in no time.”

Communication: virtual meetings, email and messaging

What was most impressive?

“TheBestReputation impressed me immensely with their creativity in problem-solving” and how hard they worked to understand what makes the firm unique.

Anything they could have done differently?

“They are reliable and I’m getting results. Keep doing what you’re doing.”

“The quantitative outputs of the project have been the constant increase of organic traffic doubling our paid traffic.” Manny Harwil, Principal Broker, Harwil Real Estate
5.0Overall client rating
Quality
5.0
Schedule
5.0
Cost
5.0
Would refer
5.0

Why it worked

Boutique firms can’t outspend large brokerages on ads, but they can out-rank them. By building a strategy around what makes Harwil different and sticking with it through the slow early months, organic search became the firm’s largest traffic channel, at no cost per click.

Spending too much on ads to be found?

We’ll show you where organic search could take over the heavy lifting.

Book a free consultation