A London wellness platform wanted to be found by the people it was built for. Organic search now does that work.
Natter needed more relevant visitors arriving through organic search. We audited the site, rebuilt its on-page foundations and put a focused content plan behind its most important keywords, with monthly reporting so the team could see exactly what was working.
- Client
- Natter, wellness and fitness
- Services
- Digital strategy and SEO
- Engagement
- Feb 2023 to present
- Investment
- $50K to $200K
From audit to organic growth
What we set out to do, what we delivered and what changedWhat we set out to do
- Thorough SEO analysis of the platform
- Improve on-page elements across the site
- Build a focused content plan
What the team received
- Detailed SEO audit report
- Keyword research
- Monthly performance reports
What changed
- Substantial increase in monthly organic visitors
- Many priority keywords now on Page 1
- Longer visits and lower bounce rates
Every signal moved the right way
More people are finding the platform, and the ones who arrive are staying longer because the content matches what they came for.
How the engagement runs
A repeatable monthly rhythm, with reporting at the end of every cycle so nothing happens out of view.
- Step 1AuditA full technical and on-page review sets the baseline and priorities.
- Step 2Keyword researchTerms mapped to what the platform’s audience actually searches for.
- Step 3On-page improvementsTitles, structure and page elements tuned to those priorities.
- Step 4Focused contentNew and updated content built around the wellness topics that matter.
- Step 5MeasureRankings, traffic and engagement tracked against the baseline.
- Every monthReport and refineA clear performance report, then the next cycle starts from the data.
In the client’s words
From Natter’s CEO and co-founder, reflecting on the engagement.
Why did you choose TheBestReputation?
How was project management?
“TheBestReputation showed great project management skills by finishing everything on time and quickly addressing our requests, making the whole process smooth and cooperative.”
Communication: virtual meetings, email and messagingWhat was most impressive?
“They made it easy to see what was happening and what strategies they were using, so we always knew what was going on.”
Anything they could have done differently?
“Can’t see any area of improvement.”
“What makes TheBestReputation really stand out is how they keep everything clear and open.” Callum Traynor, CEO and co-founder, Natter (London)
Why it worked
Good SEO is mostly patient, well-documented work. Starting with a thorough audit meant every later change had a reason behind it, and monthly reporting kept the client inside the process instead of waiting on it. That transparency is what the client called out first, and it’s why the engagement is still running more than three years later.
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