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Reputation management for law firms isn’t just about dealing with scandals — it’s about protecting your most valuable asset: trust. In today’s online-first world, a law firm’s reputation can be shaped or shattered by what shows up in Google search. That includes negative press about clients, controversial cases, poor reviews, or even mugshots that link […]
Read morePublic perception used to be shaped by the morning news and a well-placed press release. In 2025, it’s shaped by what appears on page one of Google — and increasingly, what AI platforms summarize about you. That’s why the definition of PR is evolving. The top public relations companies aren’t just focused on getting you […]
Read morePR crisis management has become a core business function, not just a PR department responsibility. With information — and misinformation — spreading faster than ever, brands can find themselves in the spotlight for the wrong reasons within minutes. But a crisis doesn’t have to mean collapse. When handled correctly, it can become a moment of […]
Read moreEver typed your name or company into Google… only to see an unflattering suggestion pop up before you even finish typing? You’re not imagining it—those suggestions aren’t random. And if they include words like scam, lawsuit, or fired, they can do real damage before anyone even clicks a single search result. Welcome to the frustrating […]
Read moreWhen court records like lawsuits, court dockets, or judgments are published on public databases like UniCourt, Trellis Law, Justia, or CourtListener, they usually get indexed by Google—so anyone searching for your name or business may find them. Even if the case was resolved or dismissed, the harm to your public image can last many years. […]
Read moreInformation moves at light speed—and attempts to conceal it occasionally blow up in your face terribly. This paradox is called the Streisand Effect, a strong warning that how you respond to unfavorable material online often makes things worse unless done wisely. It is crucial for individuals and brands alike to grasp this phenomenon, especially when […]
Read moreIn the age of the internet, one bad news report, bad review, or bad social media post can destroy your reputation in an instant. As an entrepreneur, public figure, or professional, it’s always better to be quick and smart on this one and counter bad publicity or reviews in a timely manner. Your online reputation […]
Read moreOne crisis can quickly go viral within a few hours and ruin a brand’s or an individual’s reputation. It might be a negative news story, an upset customer, or a social media frenzy. You can make or break your brand’s long-term reputation with how you manage a crisis. To manage your online reputation effectively, you […]
Read moreSo-called “the front page of the internet,” Reddit is a large platform of discussions, memes, and user-generated content. It can be a great platform for open dialogue and sharing, but when nasty or defamatory content about you or your business goes up, it can be an incredibly frustrating experience. The wide reach and visibility on […]
Read moreAn arrest can have effects on your life, regardless of the outcome, which resonate far beyond the courtroom. A person caught in the legal hustle would simultaneously work to improve control of their image in order to minimize aftereffects on personal and professional life, taking into consideration the present fact that today’s digital world spreads […]
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