Ranked No. 201 on the Inc. 5000 List
Online reputation management, or ORM, is the practice of shaping what people find when they search your name or brand, across search results, reviews, social platforms, and AI-generated answers. The reputation-management market was valued at roughly $6.9 billion in 2025 and is projected to reach about $14.0 billion by 2031, according to industry market estimates. […]
Read moreA prospect can search your name on a phone in one city, then search again on a laptop somewhere else, and see a different result set, a different map pack, and now even a different AI answer. That’s where most reputation teams get caught off guard. The question isn’t only whether you rank. It’s whether […]
Read moreThe CFO searches your company before a partner meeting. Google’s AI Overview compresses a negative review thread, an unresolved complaint, and an outdated Crunchbase description into a few sentences that sound authoritative. She doesn’t click your carefully written About page. She doesn’t inspect the positive press you earned last quarter. She repeats Google’s summary to […]
Read moreGemini reputation management usually means one of three things, and the right fix depends on which one you’re facing. It could mean managing how Gemini the AI describes your brand, managing reputation for a person or company named Gemini, or managing Gemini the product’s own public reputation. If your brand looks clean on Google but […]
Read moreEach and every encounter that a customer may have with your business online, whether it is a search result, a review, a website, or a social media profile, is a mini-test of trust. If you pass enough of these tests, customers will start buying from you, referring others, and coming back. If you fail them, […]
Read moreA founder opens Perplexity before a board meeting and searches the company name. The answer looks polished, cites several pages, and still gets the business wrong. The pricing is outdated, an executive quote belongs to someone else, and an old controversy appears as if it describes the company today. That experience is becoming a practical […]
Read moreA communications lead asks Claude, “Is our company involved in active misconduct?” The answer confidently summarizes a lawsuit filed two years ago, omits the resolution, and presents the old allegation as a current fact. The team’s first instinct is to correct the wording, adjust the prompt, and test the question again. That instinct points in […]
Read moreYou're probably already living this problem. A strong article, a polished executive post, and a decent press hit can all exist at the same time, yet the wrong page still shows up first in Google, the stale quote gets reused by an AI answer, and the useful version of the story never gets enough traction. […]
Read moreA negative article ranks beside your company name. A one-star review appears beneath it. A Reddit thread repeats the complaint, and a prospect sees all of it before they ever speak with your sales team. You can put an ad at the top of the results, but the buyer still has to decide whether the […]
Read moreMost advice about getting more reviews starts with “ask every customer.” That's incomplete, and sometimes dangerous. A bigger review count can't compensate for vague comments, sudden bursts of activity, stale feedback, or a profile that looks too perfect to be believable. The stronger objective is to build a review profile that customers trust at a […]
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