Casi Hinman
Casi co-founded TheBestReputation in 2017 and helps lead the firm today, setting its strategic direction across online reputation management, SEO, public relations, and review strategy for a national client base of executives, public figures, and businesses.
Scope of work
As a Partner at TheBestReputation, Casi Hinman co-founded the firm in 2017 and has spent the past decade building it into one of the most recognized names in reputation management. She sets the firm’s strategic direction across online reputation management, SEO, public relations, and review strategy.
Casi works primarily with a national, remote client base of executives, physicians, attorneys, athletes, and high-net-worth families, alongside a smaller group of clients near the firm’s Williamsburg, Virginia headquarters.
She built the firm on a simple premise: reputation work should hold up to scrutiny. Every engagement is covered by a formal NDA, and clients are given direct visibility into strategy and progress rather than vague assurances. That approach has helped the firm sustain a retention rate above 95 percent across more than 1,000 client relationships. Before founding the firm, Casi spent years working across industries, and that operator’s perspective still shapes how she and the team advise clients today.
Focus areas
Reputation Management
Protecting and strengthening how companies and individuals are seen across search and the wider web.
SEO
Earning durable visibility so the right, accurate story is what people find first.
Public Relations
Shaping narrative and earned media that reflect who a client actually is.
Review Strategy
Helping clients build and manage a review footprint that reflects real customer experience.
Privacy Solutions
Reducing unwanted personal exposure online and protecting sensitive information, handled under formal NDA on every engagement.
Brand Trust
Keeping the work transparent and evidence-based, so a brand earns lasting credibility rather than a manufactured one.
Recognition
- Inc. 5000, No. 201 (2025) Ranked among the top 4 percent of the fastest-growing private companies in the United States.
- Top Reputation Management Firm of 2025 Named by The Luxe Insider.
- Best Reputation Management Companies of 2026 Industry recognition with national wire distribution.
- 5.0 on Clutch and Google Across dozens of independently verified client reviews.
Associated sites & profiles
Background
- Co-Founder & Partner, TheBestReputation Co-founded the firm in 2017 and sets firm-wide strategy across ORM, SEO, PR, and review management.
- 10 years in reputation strategy A decade advising individuals and companies whose visibility is under constant scrutiny.
- Formal NDA on every engagement Every client relationship is covered by a formal NDA.
- National client base Advises a primarily remote roster of executives, physicians, attorneys, athletes, and high-net-worth families, with select regional clients.
Skills
Notable quotes
“Reputation work should never be a black box. If a client cannot see what we are doing and why, we are doing it wrong.”
Casi Hinman, Partner
“Authenticity is the strategy. The strongest reputations are the ones that actually match who a company is.”
Casi Hinman, Partner
“People don’t hire us to hide the truth. They hire us to make sure the full, fair truth is what shows up first.”
Casi Hinman, Partner
Work with Casi and the team
Tell us what you are dealing with and a senior strategist will review your situation and map out the options.