Chris Hinman
Chris leads TheBestReputation and the senior team that protects how companies, executives, and public figures are seen across search engines and the AI systems that now answer for them.
Scope of work
As Chief Executive Officer, Chris Hinman sets the direction for TheBestReputation and leads the senior, US based team behind every engagement. He built the firm on a simple idea: reputation work should be strategic, transparent, and run by people who actually answer the phone, not handed to an offshore queue.
His focus spans the full reputation lifecycle. That means reshaping the first page with durable, organic suppression, removing and de-indexing content where it can genuinely be taken down, building high-authority assets through digital PR, and shaping how AI engines such as ChatGPT, Gemini, Claude, and Perplexity describe a brand. Chris treats suppression as the more reliable, lasting fix, and keeps a fixed, transparent scope on the table for every client.
Under his leadership, TheBestReputation grew from a small team in Williamsburg, Virginia into one of the fastest growing reputation firms in the country, ranked No. 201 on the 2025 Inc. 5000, protecting companies, executives, and public figures across search and AI.
Focus areas
Reputation Strategy
Setting the plan for how a company or executive should be seen across search and AI, then holding the team to it.
Suppression & Content Removal
Reshaping the first page with durable, organic suppression, and pursuing removal where content can genuinely be taken down.
Digital PR & Media
Building high-authority assets and earned coverage that reshape the first page and the wider narrative.
AI Visibility
Tracking and improving how AI engines describe clients, not just where they rank on Google.
Executive Branding
Positioning founders and C-level leaders so their credibility is clear the moment someone searches.
Crisis Response
Guiding companies and individuals through high-stakes reputational events with a clear, measured plan.
Associated sites & profiles
Education & credentials
- MBA, Marketing and Entrepreneurship Graduate business training focused on marketing strategy and building companies.
- Founder & CEO, TheBestReputation Built and leads the firm and its senior, US based team.
- Forbes Business Council Member and contributor on reputation and brand trust.
- Inc. 5000 honoree Led TheBestReputation to No. 201 on the 2025 list, with 1,934 percent three year growth.
Skills
Notable quotes
“Do not confuse confidence with clarity. Your job is not to sound certain. Your job is to build a plan, communicate it, and execute with consistency.”
Chris Hinman, Chief Executive Officer
“Your reputation is not what you say about yourself. It is what the search results, and now the AI engines, say about you when you are not in the room.”
Chris Hinman, Chief Executive Officer
“Removal feels final until the same content gets reposted. Suppression is the more foolproof and organic fix, because it reshapes what people actually find instead of betting on one link staying down.”
Chris Hinman, Chief Executive Officer
Work with Chris and the team
Tell us what you are dealing with and a senior strategist will review your situation and map out the options.