TheBestReputation.com: Measuring the ROI of Online Reputation Management

Don’t Just Guess, Know Your Reputation’s Worth

In the competitive business milieu, every investment has to justify its existence. Online Reputation Management is no exception. Of course, a great online reputation offers a slew of benefits, but those razor-sharp business owners want to know, pound for pound, how it’s going to bring in the dollars. Measuring the return on investment or ROI of Online Reputation Management efforts is no more a luxury; it’s a compulsion.

Think about it: you work and work at building a good online presence. You’re managing your reviews, engaging your customers on social media, and responding to negative feedback. But how do you really know if it’s paying off? Are those positive reviews bringing in more sales? Is improved online visibility driving more traffic to your website?

Measuring your ORM ROI helps you answer those questions with confidence. Your online reputation shifts from some abstracted notion into a tangible one that you actually can measure about the real-world impact of business goals. Take this approach, it’s possible to justify an investment in better refinement of its strategy and show the true value of a good online reputation.

Connecting the Dots: From Online Reputation to Business Growth

Think of your online reputation as a powerful magnet, attracting customers and fuelling growth. But how do you measure the strength of that magnet? Tracking key performance indicators is done by connecting your online reputation to real tangible business outcomes.

Let’s take conversion rates as an example. Do customers who search and find you from great online reviews convert better? Research says yes. Actually, according to Harvard Business School, for every one-star of increase in Yelp rating, the business revenues will see a resultant 5-9% increase in revenue. As you monitor your conversion rate with your online reputation, you will start to see a positive correlation between great feedback and more sales.

Another important measurement is website traffic. Is positive online mention and review translating into more traffic on your site? This, in itself, may mean more leads to inquiries and, ultimately, sales. Monitoring the traffic to your website and analyzing its correlation with your online reputation shows how online presence translates into real growth for your business.

Apart from conversions and traffic, it would be very important to consider how it will impact the search engine rankings. A good online reputation goes a long distance to improving your search engine optimization, as your potential customers can find you with more ease. Visibility increases when your business shows up top in any search; organic traffic will increase, and because of that, brand awareness and prospective customers will be higher.

TheBestReputation: Your Partner in ORM Success

TheBestReputation.com looks to elaborate on just how crucial measuring ORM ROI is, by using an approach in which results are tangible and measurable. TBR experts will not only manage your online reputation but also help you understand its impact on your business.

They work with you in defining your special ORM objectives and strategize towards them, so that your efforts in this regard remain aligned with your business goals. Next, they utilize proven methods of tracking and analyzing ORM KPIs and reporting on the same regularly, while giving insight into your progress. They constantly monitor your online reputation and continue to adjust their strategy to ensure optimal results for you.

With TheBestReputation, you are not just investing in ORM but in a data-driven approach that shows the value of this investment. They provide clear and concise reports on the impact their efforts will have on your business and help turn your online reputation from some abstract concept into an asset one can count. 

See the Real Impact of a Stellar Reputation

You don’t want to leave your online reputation to chance; contact TheBestReputation today and let their team of experts help you measure the return on investment from ORM efforts that will bring you lasting success over time. Let your online reputation go from a guessing game to a powerful business growth engine.